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大西北网讯 (记者 张云文摄影报道)今年春节期间,兰州老街着实火了一把,成为兰州最具人气的休闲旅游打卡地。从大年三十开始,这里就人潮涌动,川流不息。3000件各式花灯将青灰色的长街曲巷颇具明清特色的建筑群映衬得古香古色,将传统节日和传统文化、传统文化融为一体。吃糖人、龙须酥、陶泥这些传统的非遗项目,唤起了数代人的浓浓记忆,别是防疫期间,人们都留在当地过年,兰州老街以百万游客接待量,其食、游、购、娱、体、展、演等七大夜经济场景,满足了人们对传统春节的所有欲望和想象。
“接汉疑星落,依楼似月悬”、“东风夜放花千树,更吹落、星如雨”……古人的诗词里有数不尽的描写春节、元宵节“花灯如昼人如潮”的热闹喜庆场面的经典词句。在农耕时代作为最盛大的普天同庆的两个节日。这样的场景在今年的兰州老街得以体现,让人身在其中,有一种和历史对话的梦幻时空感。
兰州老街,地处兰州七里河马滩片区,这里曾经是明代肃王的牧马场,后人称之为马滩。马滩的历代先民曾从事过牧马、捕鱼伐运等,如今兰州老街等一系列项目的开发运营,让这片古老的土地又重新焕发出了勃勃生机。
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兰州老街项目总占地面积202亩,商业总建筑面积约23.5万㎡,包含华夏宫、兰州府、求古书院和金城楼四大单体,是兰州城市中心唯一的低密度街区。同时作为第19届兰洽会重点招商引资项目、省市重点文旅项目,兰州老街更是以国家5A级景区标准倾力打造。随着城市商业旅游属性不断提高,兰州老街通过营造情感场景获得客流,并通过旅游客群进行流量导入转化。
无论是其集吃喝玩游购于一体的一站式城市微度假目的地,还是其24小时+N的不眠不散地,兰州老街集聚各种新玩法、新组合、新体验的文旅商业新模式。未来兰州老街将在打造超量级、开放式、高颜值、潮流范和强体验的新型文旅商业综合体方面不断深耕发力,赋予这座城市商业发展和品质生活方式超乎想象的多样性和可能性。
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